Milwaukee’s HYFIN Introduces On-Air Team
• Radio Milwaukee’s new Urban Alternative station HYFIN (WYMS-HD2) shared the names of the on-air talent that will be a part of the new channel, which is launching on Juneteenth (Sunday, June 19) — Element Everest-Blanks, one of the original on-air voices of Triple A sister WYMS (88Nine) and Anthony Foster will each host shows on HYFIN, alongside HYFIN PD Tarik Moody, who said, “Anthony and Element both greatly exemplify the spirit and mission of HYFIN. Their passion and commitment to the community make them the perfect voices for our channel.”
From June 19 to July 3, HYFIN will be un-hosted with the exception of Moody’s shift, allowing listeners to enjoy the depth and intentionality of the music programming of HYFIN. Beginning July 4, the full-time HYFIN weekday schedule looks like this — 6am-noon: The Morning Mix, Milwaukee’s most-music morning show with no talk and all tunes; Noon-3pm: Anthony Foster; 3-9pm: Element Everest-Blanks; 9pm-midnight: Tarik Moody (simulcast on WYMS-HD1 & HD2); Midnight-3am: Un-hosted (simulcast on WYMS-HD1 & HD2). HYFIN will also be un-hosted on the weekends and will be simulcast on WYMS-HD1 seven days a week from 9pm-3am.
Everest-Blanks was part of 88Nine’s original on-air staff when it launched in 2007. She returned to the station as a part-time talent in September 2021 and will continue to host Saturdays from noon-3pm. Everest-Blanks will also serve as HYFIN’s brand ambassador, working to create on-air and online content and build relationships within the community. “The idea that we could launch a channel like HYFIN is beyond anything we could have ever dreamed back in 2007,” said Everest-Blanks. “The music on HYFIN will feel like family to our listeners. They grew up hearing these voices and we will also be introducing them to artists that they would never hear on any other station.”
Foster is also currently on-air on 88Nine Saturdays from 6-9am and will continue to host that shift in addition to his HYFIN on-air responsibilities. Chris Alexander, currently on-air on 88Nine Sundays from noon-3pm, will offer programming support for HYFIN.
In addition to the three on-air roles, Radio Milwaukee has also hired Darron “DJ” Brüwer as HYFIN’s Community Engagement Coordinator. Brüwer comes to Radio Milwaukee as an entrepreneur most recently operated his own social media firm, F2 Social. Additional imaging on HYFIN is provided by the voices of Alesia Miller, Lauren Feaster and Kia Rap Princess.
Moody noted, “We are creating HYFIN for all of Milwaukee, but specifically Black women, who are underserved by media and culture in our city. It was important to me to make sure that this audience heard themselves on HYFIN immediately in our imaging.” Pictured, standing, (l-r): Chris Alexander, Element Everest-Blanks and Darron “DJ” Brüwer. Seated: Tarik Moody and Anthony Foster.
