Morning Radio On TV — Live & Loca

• Radio One Urban KBFB (97.9 The Beat)/Dallas has teamed up with local CW affiliate KDAF-TV (CW33) to launch The Beat on 33— a vehicle to showcase The Beat’s Veda Loca in the Morning and crew to broadcast television. The Beat on 33 airs live weekday mornings from 6-8am and streams online at CW33.com.

“We are ecstatic to expand on the natural energy of 97.9 The Beat’s Veda Loca in the Morning and the CW33 brand,” said Tami Honesty, VP/GM of Radio One Dallas. “We feel that The Beat on 33 will be a perfect merge of family, fun and information for the Dallas-Fort Worth Metroplex. The Beat on 33 offers a 360-degree experience that is sure to keep viewers captivated and entertained from the start of their day to their morning commute.”

Mark McCray, VP of Programming for Radio One Dallas, added, “This partnership lets us showcase the talent of Veda Loca and her team to a TV audience… we’re beyond excited.”

Sara Fulmer, Station Manager of CW33 remarked, “Our partnership with Radio One and the launch of The Beat on 33 will be a unique extension of both brands combined into one. It’s a great example of two media companies partnering together to bring our viewers and listeners a whole new experience, delivering news, weather, traffic and entertainment in a highly engaged environment. It will be morning TV on steroids; unlike any other!”