NBCU & iHeart Team Up For Paris ’24
• NBCUniversal has chosen iHeartMedia as its exclusive audio partner for the upcoming Summer Olympic Games Paris 2024. As part of the agreement, iHeartRadio will provide 24/7 play-by-play audio channels of select NBCU linear coverage of the Games; create an original Olympic iHeartPodcast hosted by Bowen Yang and Matt Rogers; produce Olympic-specific episodes from some of iHeart’s top podcasts; and promote tune-in for NBCU’s comprehensive coverage of the Paris Games, which will run from July 26 through August 11.
“We’re excited to partner with iHeartMedia to provide Olympic fans with even more ways to enjoy the Paris Olympic Games,” said Gary Zenkel, President, NBC Olympics. “This partnership allows iHeart’s large audio audience to hear NBCU’s Olympic coverage away from their televisions and digital devices, as well as engage with the Games through iHeart’s celebrated and entertaining podcasts.”
The play-by-play channels will enable iHeart’s listeners to hear NBCU’s coverage of the most exciting moments of the Games, with a special focus on Team USA men’s and women’s basketball, soccer, and volleyball, as well as swimming, gymnastics, track & field, and more.
“We are thrilled to partner with NBCU on coverage of the Paris Olympics this summer and heighten the excitement around this year’s games,” said Michael Biondo, iHeartMedia President of Business Development and Strategic Partnerships. “As the leading sports audio destination, it’s an honor to be able to provide our platform and our massive reach to bring further awareness and up-to-the minute coverage of NBCU’s broadcast of this year’s Olympics.”