Nielsen Drops; Eastlan Adds
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And there’s more — Eastlan is also increasing its existing service in Waco, TX, upgrading to continuous Eastlan measurement, with March being the first monthly data release there.
“Time moves so quickly, we are grateful to have been entrusted for a quarter century to provide a complete and unbiased look at how radio is used in markets across North America,” said Eastlan President Mike Gould. “When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later. We owe our success to our fantastically loyal staff and media buyers across the country demanding a comprehensive view of the radio landscape before they invest. Most of all, to local broadcasters insistent upon credible research at an equitable price.”
• Eastlan Ratings is a privately held media-research firm headquartered in Bellevue, Washington.