NRRC Strengthened By New Members

• The Network Radio Research Council (NRRC), a coalition of network radio vendors and subscribers dedicated to advancing national radio audience measurement research, is pleased to announce the addition of key research leaders from Audacy Networks, Compass Media Networks, Entravision, Key Networks-United Stations, and Reach Media to its roster.

As listening habits and media consumption continue to transform — and as national radio now reaches more Americans than linear television — the NRRC remains committed to ensuring accurate and comprehensive measurement that reflects the diverse ways audiences engage with audio. By expanding its membership, the Council strengthens industry collaboration and advocacy for transparent methodologies that keep pace with the shifting audio landscape.

“As the ways people consume audio continue to evolve, it is critical that audience measurement adapts to accurately capture these changes,” said Scott Anekstein, VP of Research at Cumulus Media | Westwood One and current NRRC Chair. “Expanding our roundtable of national radio leaders allows us to collectively assess and advance measurement practices with a unified voice.”

“We are thrilled to welcome these esteemed media companies to the NRRC,” said Maria Barva, Sr. Director of Ad Sales Research at Premiere Networks and 2024 NRRC Chair. “Their expertise will enrich discussions on the future of audio measurement, ensuring that national radio and audio platforms have access to reliable, reflective data that supports industry growth.”

Len Klatt, Network Radio Strategist at Audacy Networks, noted, “The NRRC’s commitment to strengthening and diversifying audience measurement is more important than ever. By bringing together industry expertise and perspectives, we are ensuring that network radio remains at the forefront of accurate, comprehensive research that reflects the evolving ways audiences engage with audio.”