Personnel Upgrades At Lotus Los Angeles

• Lotus Communications announced several major moves inside its Los Angeles cluster, highlighted by the addition of Mayra Berenice to pm drive at Regional Mexican KFWB (980 La Mera Mera).

Berenice (left) has been a familiar and trusted voice in Southern California radio for the past 13 years, most recently working at Entravision Spanish Adult Hits KLYY (José 97.5.107.1)/Riverside-Los Angeles. With the addition of Berenice in afternoons, KFWB now delivers live, local personalities connecting with listeners throughout every key daypart from 5am to 6pm.

And there’s more — Lotus Los Angeles also announced the addition of two veteran, accomplished media sales pros: Jose Luis Rodriguez, a leading sales executive in SoCal Spanish radio, and David Solis, who brings with him several decades of success with Estrella Media.

Jim Kalmenson, Chief Operating Officer of Lotus and GM of KFWB & KWKW/Los Angeles, commented, “Spanish-language audiences respond best to live, local connections with live and local on-air personalities who they can connect with. Especially in times of community need, being live, real, and local matters. That personal connection becomes a trusted friendship. It’s the ultimate formula for successful radio campaigns and meaningful community impact.”