Pio Ferro Joins Meruelo Media As SVP/Audio Brands

• Meruelo Media, owner of KPWR (Power 106), KLLI (Cali 93.9), 95.5 KLOS, 93.5 KDAY, and KWHY-22 TV/Los Angeles announced that Pio Ferro has joined the company as Senior Vice President of Audio Brands and Content, effective May 13. In his new role, Ferro will manage the programming, content, and strategy for Meruelo Media’s programming operations and oversee the brand’s digital resources and content.

“Pio brings a unique balance of practical science layered with the strategic insights required to shape today’s hybrid environment of linear and streaming content,” said Otto Padron, Pres./CEO of Meruelo Media. “This operational approach, coupled with his calm brand of stress-tested leadership, personal values, and adventurous entrepreneurial spirit is the perfect storm for us. Pio is a proven media veteran with a successful track record of guiding institutional brands while digitally weaponizing them without compromising their legacy.”

Ferro was most recently SVP of Programming for MediaCo’s WQHT (HOT 97) and WBLS/New York. He earlier served as SVP of Operations and Content with Emmis Communications, VP of Hispanic Programming for CBS Radio Dallas, and VP/National Program Director of Spanish Broadcasting System.

Ferro said, “Meruelo Media has solid brands in Los Angeles with a strong leadership team. I’m excited to return to Los Angeles and work with Otto Padron, Tomas Trujillo, [KLOS PD] Keith Cunningham, [Power 106 & KDAY APD] DJ E-Man, [Cali 93.9 APD] J-Dubs, [KDAY MD] Matthew Hernandez and their long roster of on-air talent. We will continue to deliver exceptional listener experiences, create innovative live events, deliver client value, and continue to support and connect with our local communities.”