Pitts Named Digital PD, Beasley Philly

• Beasley Media Group has named Rachel Pitts as Digital Program Director of the company’s Philadelphia group — Country WXTU, Active Rock WMMR, Classic Rock WMGK, Adult Hits WBEN-FM and Sports-Talk WPEN (97.5 The Fanatic).

Pitts is a New Jersey native who earns the transfer to Philly after five years in a similar capacity with Beasley’s Tampa radio cluster. Prior to that, she spent 15 years working her way up the ladder in promotions, programming and digital at iHeartMedia Tampa.

In her new role, Pitts will report directly to VP/Market Manager Joe Bell, who said, “I saw the difference Rachel made in Tampa and I’m confident she’ll do the same in Philly. Our digital content has exploded in recent months and we look forward to Rachel leading the charge for continued growth.” Beasley Chief Content Officer Justin Chase said, “One of Beasley’s goals for 2023 is growing our digital audience and Rachel has been one of the company’s top digital content leaders. She has helped to build a massive digital audience in Tampa, and we’re excited to watch her develop a similar strategy for our amazing Philadelphia digital brands.”

Pitts remarked, “I’m excited to continue to help expand the digital footprint of Beasley Media Group. To have the opportunity to work with the legendary talent and brands of the company’s Philadelphia stations has been a big career goal!”