Power 106 Pushes Northward
Power 106 reaches more than 2.8 million listeners every week; however, residents north of the Los Angeles market, in the mountainous region, and in cities such as Lancaster and Palmdale don’t receive broadcast signals from the main antenna farm located on Mt. Wilson.
Paul Littleton, Chief Technology Officer at GeoBroadcast Solutions, noted, “More than 80 percent of all FM stations have impediments to utilizing their fully authorized coverage, which impacts its ability to reach listeners and secure ad dollars; and KPWR is no exception. The MaxxCasting framework will increase KPWR’s over-the-air and digital coverage, PPM decodability, and have a significant impact on growing new audience, ratings, and revenue of the station. We are pleased to be able to help provide Power 106 the tools for growth.”