Pro On The Loose: Val Garris
• After more than two decades of service with Cumulus Media, Val Garris has exited his position as Corporate VP of Programming / Format VP.
Over the course of his lengthy career Garris has worked across multiple music formats, including Rock, Classic Rock, Classic Hits, Adult Hits, Alternative, Triple A, Top 40 and others.
As Garris was one of the architects of Cumulus Media’s Stratus music scheduling system, he’s expert at scheduling, along with research design & analysis. A market strategist with experience in dissecting the competitive landscape, Garris has helped many stations find success, provided Cumulus with Nielsen ratings analyses, and is a creative writer with audio production skills.
Garris’ previous experience includes a stint as a consultant at Burkhart/Douglas & Associates and as a member of the team at McVay Media. “I look back on my tenure at Cumulus with fond memories, having launched countless stations, hired and helped PDs grow into their role while serving on numerous industry committees,” Garris remarked. “I prided myself on being a resource to every size market and department, and I’m excited about the future.”
Looking ahead, Garris can be reached at valgarris1@gmail.com or via text at 770-335-6130.
