Promotion-Palooza @ Binnie Media
• There were several celebratory cakes consumed this week at Binnie Media, starting with the announcement that Leif Erickson has been promoted from APD/MD/afternoon talent for Classic Hits simulcast WFNK (107.5 Frank FM)/Portland, ME & WBQX (106.9 Frank FM)/Thomaston, ME to Director of Programming & Operations.
In making the announcement of Erickson’s upgrade, Binnie Media VP of Programming Heath Cole said, “We are incredibly excited to see Leif elevated within the Binnie Media family. His in-depth knowledge of our brands, and commitment over the years to our team will provide us continued growth, and opportunity oversight for Frank FM.”
Erickson (left) remarked, “My predecessor, Stan Bennett built a powerful brand and taught me a lot. After 15 years of being his right-hand man, it’s an honor to step up and take the reins. Frank FM has been my passion, and I’m excited to keep our winning streak going, aided of course by the best team in the Portland market. Special thanks to Heath Cole, [VP of Sales] Jon Sundberg and [Binnie Media President] Massimo Rosati for all of their support.”
• Shortly thereafter, in nearby (and equally lovely) New Hampshire, Dave Andreesen, Production Director for News-Talk 98.1 WTSN/Dover, has been elevated to Director of Programming & Operations/News-Talk-Sports Brands.
The very same Heath Cole from two minutes ago, said, “Dave has been an amazing captain of our Dover, NH properties and I’m extremely proud of what he and our team have accomplished over the years. Dave will continue in his role with 98.1 WTSN/Dover, NH as well as WTPL (107.7 The Pulse)/Concord, NH.”
Andreesen (left) remarked, “It’s an honor to continue in a new role at WTSN, one of the oldest radio stations in the state with a long history of local programming and the personalities who have set the standard for broadcasting. And WTPL is a powerhouse of locally originating programming led by a group of exceptional broadcasters with decades of experience who give the community a voice. Binnie Media is proud to be the home of the Red Sox, Celtics, Bruins, and Patriots in these two markets.”
