Radio Content Pro & Collective Heads Prevail
Through this partnership, Collective Heads will represent Radio Content Pro and its sister brand Local Beat, bringing innovative, automation-driven solutions to radio stations nationwide.
Radio Content Pro provides broadcasters with tools to engage audiences, attract new listeners, and generate revenue. Its newest feature — continuously updated local content portals — delivers fresh, community-focused stories designed to fuel websites, social platforms, and newsletters 24/7. And when paired with Collective Heads’ expertise in digital marketing strategies informed by their proprietary, best in class, and affordable, microtargeting process, stations gain a major competitive edge in Nielsen ratings performance.
“Broadcasters need smarter tools and sharper strategy,” said RCP President Andrew Johnson. “Radio Content Pro has the tools, for curating content 24/7/365, and Collective Heads Consulting knows how to use these smart tools to find and engage current ratings respondents. This partnership unlocks a new level of value for broadcasters in all market sizes.”
Collective Heads Founder Tim Richards notes, “Collective Heads is committed to helping stations grow through data-driven creativity. Radio Content Pro is the most exciting technology we’ve seen in decades, and a perfect complement to our mission.”