Radio Milwaukee: Reimagined
• Non-comm WYMS (Radio Milwaukee) today unveils all new branding for the organization and for its original 88Nine broadcast channel, ahead of its 15th birthday celebration happening tomorrow, Oct. 1.
“The extension of our Radio Milwaukee brand as the umbrella for our three channels represents the next evolution of this media organization,” said Executive Director Maxie Jackson. “By elevating the Radio Milwaukee brand to encompass our three channels — 88Nine, HYFIN and 414Music.FM — we set each up to grow audience and impact, all with the support of an organization that has 15 years of industry-changing experience behind it.”
Director of Marketing & Communications Sarah Lahr noted, “In reimagining the Radio Milwaukee brand, we wanted to achieve something that was as adaptable as the organization. Throughout our 15-year history, we’ve shaped our programming and content around the needs of our audience, and we needed our new logo system to allow for that flexibility.”
The station also revealed new branding and social media accounts for its original 88Nine broadcast channel. Branding will not change for Urban Alternative HD2 channel HYFIN, which launched earlier this year, and for the online/HD3 channel 414Music.FM, which launched in 2017 during the station’s 10th anniversary.
Radio Milwaukee unveiled the new branding ahead of its 15th birthday celebration tomorrow, Oct. 1, at its Walker’s Point studios. The free, public celebration runs from 4-8pm and will feature performances from You Win !!!, Kia Rap Princess and Gego y Nony. And at 4:30pm, Milwaukee Mayor Cavalier Johnson will read a proclamation declaring Oct. 1 as “Radio Milwaukee Day” in honor of the station’s 15th anniversary.
In addition to live performances, 88Nine and HYFIN DJs will be performing on the building’s green rooftop with sets from specialty programs Rhythm Lab Radio, Sound Travels and In the Mix. The event will also feature food trucks, birthday desserts, art activations and a “Kids Disco” dance party. T-shirts featuring all of the new branding will be available for purchase, along with some complimentary swag.
