RadioAnalyzer Welcomes Scott Musgrave
• RadioAnalyzer, the leading real-time audience analytics platform for radio, is excited to welcome industry veteran Scott Musgrave as part of the company’s U.S. and Canada team.
Musgrave brings with him decades of leadership experience across the audio entertainment sector, most recently as SVP, Client Solutions at Coleman Insights. His background also includes a stint as Head of U.S. Radio for BDS Radio at Luminate, and 17 years with Arbitron (later Nielsen Audio), nine of those years as VP Sales & SVP/GM. Musgrave has also held senior management and consultancy roles at several media organizations, further demonstrating his deep expertise and industry perspective.
Mikkel Ottesen Lønstrup, CEO & Co-Founder of Denmark-based RadioAnalyzer, noted, “Scott’s unique blend of experience, relationships, and understanding of radio audiences both on air and ‘behind the scenes’ make him our ideal partner as we continue to expand across North America. We are sure Scott’s expertise, paired with our unique methodology will greatly benefit the radio industry in North America.”
Musgrave said, “RadioAnalyzer have been successful with the biggest European broadcasters for more than a decade, helping them grow and thrive, so this feels like the perfect time for US and Canadian radio to take advantage of their tools and methods. I honestly can’t wait to showcase them to the broadcasters here.”
Musgrave’s hire adds even more power to an already growing team in the U.S. that includes Jarrod Graetz, CEO of the Äudience Company, who represents RadioAnalyzer in the Christian and non-profit sectors across North America. Musgrave can be reached at 914-391-8940.
