Reno’s Payne Threshold Increases

Shamrock Communications in Reno, NV wisely elects to keep it in the family and elevates cluster vet Chris Payne to the big-boy PD chair at Alternative KRZQ and the hard rockin’ KZTI (Z105.3). Payne’s upgrade follows closely on the heels of the Dec. 2 departure of Willobee Carlan as Director of Broadcast Operations.

In a staff memo, GM Kara Brown said, “Payne started his 27-year radio career as a part-time employee of KRZQ, and over the years, through several changes in ownership, has stayed with the station, becoming the voice and face of the radio station and finally has been named PD. Payne’s extensive knowledge of Alternative and Rock formats, along with his overall passion for radio makes him the perfect choice to head these stations.”

In a conversation with RAMP, Payne shared his thoughts about his ascension, saying, “The ideas that have been running through my mind for a while finally get to come to life… or at least I’d like to think they will. I’m really fortunate that Shamrock has instilled faith and confidence in me to help further the brand of KRZQ.” Señor Payne is humbly accepting your sincere and heartfelt accolades via the email machine at cpayne@shamrocknevada.com.