Sam Brewer Named GM, GBH Music
• Boston public media producer GBH recently announced that Sam Brewer has been elevated to General Manager of GBH Music, GBH’s award-winning Classical music and Jazz enterprise that includes CRB Classical 99.5, Jazz on 89.7, and classical.org. Brewer previously served as Deputy GM for GBH Music.
Brewer will now lead the team responsible for the 24/7 music programming and operations of CRB Classical 99.5, which features more than 50 annual broadcasts of the Boston Symphony Orchestra and more than 20 In Concert broadcasts. He will also oversee GBH Music’s digital strategy, partnerships, live-hosted jazz programming on 89.7, and a series of live, streaming, and televised music performances recorded in GBH’s acoustically renowned Fraser Performance Studio and at the Boston Public Library.
“Sam brings to GBH Music a deep understanding of how audiences engage with music and a forward-thinking approach to forging partnerships to introduce classical and jazz programming to new listeners,” said Susan Goldberg, President & CEO of GBH. “With his extensive experience in communications, public media, and classical music, he is uniquely positioned to lead and grow GBH Music’s initiatives across multiple platforms.”
Brewer joined GBH in 2018 as Asst. Director of Media Relations, later serving as Associate Director before transitioning into the role of Deputy GM of GBH Music in 2023. Prior to GBH, Brewer was a Sr. Publicist with the Boston Symphony Orchestra. He also ran an independent public relations and photography business specializing in classical music.
“The talented and passionate producers, hosts, programmers, and recording engineers behind GBH Music are the key to its success,” Brewer said. “Together, we are committed to expanding our audience and sharing the joy of music with as many people as possible.”
Brewer succeeds Anthony Rudel, who earlier this year announced he would step down on Sept. 30.
