Sammy Simpson Named PD, WBBB/Raleigh

• Curtis Media Group Raleigh announced the hire of veteran programmer and creative strategist Sammy Simpson as the new Program Director of Adult Hits 96.1 WBBB. In his new role Simpson will oversee WBBB’s on-air content, digital strategy, community engagement, and talent development.

Simpson was most recently Promotions & Activations Manager for Cox Media Group Miami, and the new gig marks his return to the Raleigh market — from 2020-22 Simpson served as Brand/Content Director for Capitol Broadcasting Raleigh. His 30+ year major market resume also includes stints as Nat’l Director, Marketing & Promotions for Bonneville International; Director of Marketing, Advertising & Digital Media at Bonneville’s former KSWD (100.3 The Sound)/Los Angeles; Director of Marketing & Advertising for Z100/New York and Executive Producer of Z100’s Zootopia & Jingle Ball concerts; Program Director of former Bonneville Top 40 WWZZ (Z104)/Washington, DC; VP of Marketing & Innovation Lab Director for the New York Daily News, and Director of Integrated Marketing for CBS Radio New York.

“I’m honored to join WBBB and help write the next chapter of this legendary station’s story,” said Simpson. “The Triangle area is one of the most vibrant, creative, and competitive markets in the country. Our mission will be to make WBBB a station people don’t just listen to, but feel a part of, a place where the music, personalities, and community come together in a way that feels alive, authentic, and unforgettable.”

Curtis Media Group EVP, Jonathan Brewster commented, “We are very pleased to welcome Sammy back to North Carolina and the Triangle area. I’m positive he will lift WBBB to a whole new level, building on its legacy and community connections.”