Santos Upped At Music Choice
Music Choice has promoted Nadine Santos to Director, Programming & Artist Relations. In her lofty new post, Santos will oversee day-to-day operations of the entire Programming Department while working closely with other divisions to increase audience growth through artist integration programs, strategic partnerships and multiplatform initiatives to attract the next generation of Music Choice users. Santos will continue to be responsible for all of Music Choice’s Pop stations, including Top 40, Hot AC and Country formats across Music Channels, On Demand, Video Channels and connected devices.
The announcement was made by Christina Tancredi, Chief Operating Officer of Music Choice, who stated, “Nadine’s deep knowledge of the music industry has made her a natural leader for our Programming Department. We are delighted about her promotion and excited for her to further our Pop relationships and expand into other genres.”
Santos originally worked at Music Choice from 2011-2013 as lead programmer for Music Choice Play linear network. She rejoined the company in October 2015 after two years as APD/MD at CBS Radio Top 40 WBMP (92.3 AMP Radio)/New York. Earlier in her career Santos served in a similar capacity at iHeartMedia Urban WWPR (Power 105.1)/New York and she also worked for Atlantic Records. Since 2016, Santos has been successful in creating artist integration programs with Ed Sheeran, Ariana Grande, Coldplay, Bruno Mars, Lady Gaga, Alessia Cara, DNCE and many more. Under her guidance, TSL on the Hit List Music Channel has increased by 22%.
