Santos Upped To VP @ Music Choice
• Music Choice has elevated Nadine Santos to Vice President of Programming & Artist Relations. The promotion comes a year after she was upped to Director. Santos will continue to oversee all day-to-day operations for the programming department and work closely with other divisions to increase audience growth through strategic partnerships and multi-platform initiatives. She will also continue to personally handle all pop formats across the Music Choice Music Channels, Video Channels, On Demand and connected devices. Santos has also spearheaded Music Choice’s holiday initiatives on channel by expanding content offerings with new channels as well as live, exclusive in-studio performances.
Music Choice COO Christina Tancredi stated, “Nadine handles herself with a level of integrity in the music industry that is a beacon and should serve as a reminder of how to get things done with partners. We are delighted to have Nadine in a leadership role at Music Choice and look forward to her continued successes.” Santos remarked, “I’m excited and humbled for this new chapter in my career. I want to thank Christina Tancredi and [CEO] Dave Del Beccaro for empowering and believing in my abilities. To our incredible label, artist and management partners, I look forward to continuing to help break your new artists while celebrating the established ones on our impactful platforms.”
Santos rejoined Music Choice in October 2015 after a 2 1/2-year stint as APD/MD at CBS Radio Top 40 WBMP (92.3 AMP Radio)/New York. She originally worked at Music Choice from 2011-2013 as lead programmer for Music Choice Play linear network. Santos was previously APD/MD for iHeartMedia Urban WWPR (Power 105.1)/New York and she has also worked for Atlantic Records.
