Savage Returns To 91X As MD/Mornings

• Local Media San Diego Alternative XETRA (91X)/San Diego announced the impending return of prodigal son Rick Savage, who will take over the dual role of morning host and Music Director, beginning March 23.

Savage succeeds current morning talent Marty Whitney, who exits after his third stint with the station, while 91X MD stripes were formerly held by Brand Manager/afternoon drive talent  Hilary Doneux, who remarked, “Bringing Rick home was a no-brainer. He’s genuine, hilarious, great on the air, and deeply plugged into the music and local culture. He’s a respected programmer, a strong digital voice, just a perfect fit… we’re ridiculously thrilled to have him back!”

Raised in the San Diego suburb of Poway, CA listening to 91X, Savage’s journey in radio began with a stint at the station in the early ’00s; it was an ignition point in a career that would take him to KROQ/Los Angeles, Apple, the NFL, and into leadership roles across his own management and production companies. Now, he returns home to help shape the next era of Alternative radio in San Diego.

“Growing up in San Diego, 91X has always been more than just a radio station to me,” said Savage. “It opened me up to a whole new world of music. To be a part of that history and on the same airwaves as so many of my heroes again, it’s literally a dream come true.”