Sebastian Back In Natural Habitat
• Legendary programmer John Sebastian attracted a lot of attention this week with a Facebook post that began, “I am returning to my first true love… radio!” He added, “I enjoy voice acting and have had some success in that arena, but radio is my great passion and programming radio stations in my out of the box, unique way is my calling.”
Armed with a headful of valuable knowledge acquired over his four-decade radio career, Sebastian said, “I have a new lease on life, physically, mentally and spiritually, I’m in the best shape I’ve experienced for years. My mind is racing with ideas for today’s radio! I’ve created new concepts and distinct variations on formats for nearly my entire radio career and now I’ve envisioned another new one. The name and concept itself is patent and trademark pending. It’s the quintessential long-overdue radio format for 55+, the most undervalued, under-appreciated, under-exploited, if you will, demographic in American life right now! I’ve done my due diligence. This new format, an amalgam of the music of my life… all the formats with which I’ve excelled, has the potential to rank No. 1 6+ in many, if not most radio markets in the United States. This demo, these people, still like radio, have grown up with it and would listen to a station ‘for them’ with extreme loyalty combined with a powerful cume.”
Sebastian added, “I made my mark in Top 40 when 12-24 was the key demo for success. In Rock it was 18-34; for Classic Rock, 25-5; Country, 35-54, and Smooth Jazz/New Age, 35-64. Notably, through the years, these were all the very same individuals! My experience and success with all these different demos has provided me with the knowledge and expertise to create a radio station format that will dominate 55+ Men and Women.” Color us intrigued. For more details, please Direct Message Sebastian or email him at johnsebvoice@gmail.com.
