Simple… & Simply Delicious

• Alpha Media Hot AC WGER (Mix 106.3)/Saginaw, MI recently began doing an amazingly simple, yet impactful promotion — several times a week, the Mix 106.3 crew sets up shop at a different local fast food location and “pays it forward,” surprising drive-thru customers by picking up the tab for their order.

Winners are also provided with nifty Mix 103.6-branded face masks along with a custom-made Mix 106.3 menu that provides the audio entertainment for the winners during their dining experience. All in all, a cost-efficient and very popular promotion.

That’s Mix 106.3 Content Director Clay Pierce (left) alongside a couple of happy, well-fed winners at an unnamed “local fast food location.” More photos are posted on the Mix website and on its Instagram feed.