SportsBug & Learfield Deliver Ducks
• Last month we first reported that Learfield had partnered with SportsBug to introduce a first-of-its-kind, no-delay, play-by-play radio streaming experience for fans watching live sports in stadiums and arenas.
Unlike traditional streaming, which can lag live action by 30 seconds to over a minute, SportsBug’s proprietary technology leverages 4G and 5G networks to deliver audio in under a second. Fans can now experience every play, as it happens, while watching the game live — without the frustrating delay of standard streaming.
Learfield and SportsBug on Thursday announced that the University of Oregon will serve as the launch partner for this groundbreaking initiative. Beginning Aug. 30 with the Ducks football season opener — and later, home broadcasts of Oregon Men’s and Women’s Basketball and Baseball — fans attending home games will be able to stream Learfield’s radio broadcasts in real time — with less than one second of delay — using the Varsity Network App or through local radio affiliates.
“We are excited to launch this partnership with SportsBug,” said Kelly Schukart, VP/GM of Oregon Sports Properties. “At Oregon we take pride in providing the best fan experience both in the stadium and on the airwaves. This is a great way to bring it all together for Duck fans.”
“This partnership is launching at the perfect place,” said Chuck Bortnick, COO of SportsBug. “The University of Oregon has one of the most passionate fanbases in the country. With Learfield’s comprehensive coverage across multiple sports, Oregon fans will now get the added bonus of listening to their favorite play-by-play broadcast teams — with no delay.” This revolutionary, game-changing broadcast is free to fans — simply download the Varsity Network App.
