Take Your Radio To The Beach Day
• Beasley Media Group has unveiled Playa, it’s new “Salsa and More” format across HD2 and HD3 channels in five markets across the company. The “Salsa and More” format will feature a variety of artists like Marc Anthony, Enrique Iglesias, Juan Luis Guerra and more. The salsa hits and tropical flared sound will provide the ultimate “playa” (beach) experience of traditional rhythms and heritage of the music that was born across Caribbean in countries like Cuba, Puerto Rico, Dominican Republic and Colombia.
Playa can now be heard on the following Beasley HD channels: Atlanta: WAEC-AM 860; Charlotte: 95.1 WNKS-HD3; Detroit: 105.1 WMGC-HD2; Las Vegas: 96.3 KKLZ-HD2; Philadelphia: 102.9 WMGK-HD3; and Boston: 96.9 WBQT-HD2.
“With the Hispanic communities growing fast in many of our markets, we’re proud to present this mass appeal music format with the biggest and most familiar Latin stars,” said Justin Chase, Beasley’s Chief Content Officer. “Our brilliant Director of Latin Formats, Nio Fernandez, has made Playa highly popular in a couple of our markets already, and I’m excited to watch the brand continue to expand.”
Fernandez commented, “The salsa format is one that we have successfully offered in Tampa and Fort Myers. We are extremely proud to expand it to Atlanta, Philadelphia, Las Vegas, Detroit, Boston and Charlotte. Beasley takes pride in the growth of its Hispanic footprint as the company continues to align with the demand for these formats in the nation’s rapidly changing demographics.”
