The Truth Is Good Karma
• Good Karma Brands, which recently acquired former Milwaukee Progressive Talk WRRD-AM 1510 and translator W269DL at 101.7 announced the impending launch of 101.7 The Truth, described as “a local radio home for Milwaukee’s Black community.”
Craig Karmazin, Founder & CEO of Good Karma Brands, said, “At Good Karma Brands, we believe every voice matters — but as the events of this past year unfolded, we realized there were underrepresented voices that had so much to say and needed to be heard. We believe there is a unique opportunity for us in Milwaukee to launch a station that can make a real impact across the city, and within our company. I’m excited to see how the station grows and evolves and look forward to meeting the strong demand for compelling and targeted content for Milwaukee’s Black community.”
Steve Wexler, VP/Market Manager of Good Karma Brands Milwaukee, commented, “As a locally-owned media company, we are proud to serve our local communities — to inform and entertain our listeners, support our advertising partners, and employ teammates. With the launch of 101.7 The Truth, we are making good on our promise to serve our community in a deeper and more meaningful way, and to specifically serve our Black neighbors and friends who make up nearly 40% of Milwaukee’s population. I’m thrilled to launch this station with our talented hometown team.”
• To oversee the management of The Truth, Good Karma has hired Cherie Harris as General Manager, and Kyle Wallace as Operations Manager. Harris (left) is a Milwaukee radio and television veteran who previously served as an account manager with WKKV (V-100), Radio Disney and WITI-TV (FOX6). Wallace (right) has been with the Good Karma Brands family in a part-time capacity since 2016, and was most recently an admissions counselor at Marquette University.
Harris said, “I’m thrilled to join Good Karma Brands and build a new home for Milwaukee that has been sorely missing. We are going to put together a meeting place — a place for honest and real debate, as well as welcoming conversation, and a place for celebration and connection within the Black community.” Wallace commented, “We have already started the search for the voices that will make 101.7 The Truth a destination for the stories and experiences that are relevant to the Black community. We have the resources to make sure that our new station really is a local marketplace for ideas and commerce. This isn’t a nationally-syndicated project, it’s home-grown.”
To that end, 101.7 The Truth is now recruiting for talk hosts, producers and news reporters, as well as sales and marketing coordinators. Career descriptions can be found at goodkarmabrands.com/careers.
