Time To Consult With Don Parker
• Veteran radio programmer Don Parker announced the launch of his new consulting firm, Parker Brand Strategies, dedicated to helping broadcasters and media companies create, strengthen, and rejuvenate their brands for long-term success.
Parker comes fully equipped with several decades of proven experience leading top-rated stations and guiding teams to market dominance, most recently a 15-year run with iHeartMedia, where he rose to Regional SVP of Programming, Northern California Region, PD of KMEL/San Francisco and GM of Pride Radio until his departure last November. Parker earlier served as NextMedia VP of Programming, and his previous PD stops include KCMG (Mega 100)/Los Angeles, KKFR/Phoenix, KTBZ/Houston and KBOS (B95)/Fresno.
Parker Brand Strategies will specialize in: Brand Creation: Developing fresh, distinctive brands that connect with target audiences • Brand Building: Strengthening existing brands through innovative programming and marketing strategies • Turnarounds: Revitalizing struggling stations and repositioning them for competitive success • Programming Excellence: Leveraging decades of hands-on experience to help stations achieve ratings and revenue growth.
“Media brands are as much about connection as they are about content,” said Parker. “Whether it’s creating a new brand from scratch or turning around a legacy station, my mission is to help companies build brands that matter — brands that consumers and advertisers truly identify with and believe in.”
For more information, visit parkerbrandstrategies.com or email Don directly at Don@ParkerBrandStrategies.com.
