Tineo Named PD Of Philly’s Rumba 106.1

• iHeartMedia Philadelphia promotes from within and names Jonathan Tineo as Program Director of Spanish CHR WUMR (Rumba 106.1), “#1 Para Reggaeton y Variedad En Philly.”

Tineo, who also does afternoon drive, reports to Derrick Corbett, SVP of Programming for iHeartMedia Philadelphia, who commented, “It’s a privilege to add a programmer like Jonathan, who brings to us deep roots and commitment to our Latino community. We are confident Jonathan will be an incredible asset as Rumba 106.1 as we serve one of the fastest-growing Hispanic populations in the country.”

Tineo started his professional career in 2006 as an event host and DJ in Honolulu while serving in the U.S. Army. In 2008, Tineo landed his first radio job, producing a mix show and co-hosting on 101.9 KUCD/Honolulu. After completing his military service, Tineo returned to Philadelphia and made a name for himself as one of the city’s most recognized Latino DJs, opening for headlining artists such as Bad Bunny, Ozuna and Pitbull, and working as a mix show DJ for WHAT-AM 1340 before joining Rumba a year ago.

“I’m thankful for the opportunity to work closely with such a great group,” said Tineo. “Latin music has never been bigger, and Philadelphia is an exciting place to be. I could not be more excited to work closely with our sales team to find creative ways to generate revenue, while playing the music that speaks to our target audience. I’m honored to be a part of the great team at iHeartMedia Philadelphia & iHeartLatino.”