Tito Upped To PD @ 104.5/Latino Hits

• iHeartMedia has promoted hometown radio hero Victor “Tito” Caballero to the PD chair at Spanish Top 40 KZEP (104.5 Latino Hits)/San Antonio. Caballero has been the station’s Creative Director and afternoon drive talent since December 2018. He previously served as President of Broadcast Services/VP of Partner Integration at Futuri Media and Head of Latin Programming for Slacker, and he was also on-air at KXOL (Mega 96.3)/Los Angeles, KBRV & KHCK/Dallas and XHRM (Magic 92.5) & XHTZ (Z90)/San Diego. Caballero began his career at KRIO-FM/San Antonio.

Caballero reports to Chuck Knight, Region VP of Programming for iHeartMedia Austin/San Antonio, who remarked, “Victor brings an extensive format expertise and a rich programming history to the Program Director position at 104.5 Latino Hits. As a San Antonio native, he has an intimate knowledge of what listeners want. He’s been an integral part of our team and has built an amazing relationship with listeners during the afternoon drive. We’re thrilled for what’s ahead for the 104.5 Latino Hits brand and listeners.”

Caballero said, “I couldn’t be more excited to program a station in my hometown that plays a music format that I love. To have the opportunity to work with and learn from some of the most talented programmers in the world is humbling, to say the least.”