Townsquare Launches KLUB Tejano 106.9
Townsquare Victoria Market President Mason Benitez said they made the move after surveying the needs of the market. “Tejano is huge in this area,” Benitez said. “The concerts are always sold out and any festival featuring Tejano does really well. We wanted to give our audience what they were previously missing on the radio.”
Victoria’s own JP (right), who currently hosts the morning show with Ingra Lee on Country sister KIXS 108, and a fixture on the local Tejano scene for years, will anchor the midday show on KLUB Tejano 106.9.
Jim Kovacik, Director of Content for Townsquare Victoria, commented, “I’ve worked with Bo before and he has so much passion for radio and Tejano I think people with be blown away. JP has been a big part of this switch. He’s going to be the face of Tejano here in Victoria. We are also hoping to be adding even more Tejano superstars soon!”
• The station will celebrate the launch by hosting a Tejano concert with Grammy-nominated group Los Chamacos at the Mac Haik performance center on Jan. 27.