Townsquare Streamlines Content Team
• Townsquare Media, Inc. announced a strategic move that combines the company’s corporate digital and programming groups into a single cohesive content leadership team — the action begins with Jared Willig, Townsquare’s longtime Digital leader, who has been appointed as Chief Content Officer, overseeing all content across the company’s 322 radio stations, 350+ local websites and mobile apps, and national music & entertainment brands like XXL Magazine, Taste Of Country, Loudwire, Ultimate Classic Rock, ScreenCrush, and PopCrush. He will continue to manage AMPED, the monetization of the Digital platforms of the Company’s owned and operated local and national brands. Willig will also oversee the newly-created Townsquare Content Team, consisting of team members with varied expertise across platforms, formats and disciplines, in order to drive the Company’s 360-degree strategy in Radio, Digital, On Demand, Mobile Apps, Social, and Video.
To help lead that team, longtime Townsquare SVP of Programming Kurt Johnson now expands his role across all mediums to become SVP, Content & Programming, while continuing to lead the Company’s Music Industry Relations, and Jackie Corley, who had been overseeing Townsquare’s Digital Content team, also widens her purview to become the VP of Local Content and Programming.
Willig remarked, “For over 10 years now, I’ve had the great privilege of running Townsquare’s Digital Content Strategy and Operations, and while our Company is Digital First, radio has always been at our core. So by merging all platforms into one Content Team, we are simply making official what we’ve already been doing for over a decade. There is no better programmer in the industry than Kurt Johnson, and no better local digital content expert than Jackie Corley, so with their expanded roles, I couldn’t be more excited and confident for our continued success in audience and brand growth across all forms of media.” Johnson noted, “I’m excited to expand my role and manage all of our multi-platform brands, working with Jared, Jackie and this amazing group of creators. Making our programming and digital forces one unit creates the content dream team — the best in the business. Thanks to Bill Wilson and Erik Hellum for their confidence in this team and believing in all that we can accomplish.”
Erik Hellum, Townsquare COO — Local Media, added, “Given Townsquare’s multi-platform approach to entertaining and informing our audiences and our communities, we will no longer have separate central teams for broadcast and digital content, but rather one incredibly talented content team led by Jared, Kurt and Jackie. With such a talented leadership team, it’s good to be us!”
• If you are interested in joining the Townsquare Content Team, please submit your cover letter, resume, and content examples to Recruiting@townsquaremedia.com.
