UCLA Deal Bruin With 790 KABC/LA
• Cumulus News-Talk 790 KABC/Los Angeles has signed a multi-year agreement with the UCLA Bruins to be the new flagship station of the UCLA Bruins Audio Network and the official radio home of Bruins football and men’s basketball. Broadcasts will also be available on SiriusXM and the KABC app.
In addition to the full football and men’s basketball schedules, 790 KABC will also air four UCLA women’s basketball games in the Winter and a total of 28 episodes of the Bruin Insider Show provides exclusive interviews and insight on UCLA Football and Men’s Basketball, along with other UCLA sports, Thursdays at 7pm.
Luis Segura, Program Director of 790 KABC, said, “With KABC’s powerhouse signal and UCLA’s legacy teams, Southern Californians will get some of the best in sports programming starting Fall 2025! We are tremendously excited to partner with UCLA as the new official broadcast home of Bruins football and men’s basketball and look forward to turning up the volume on Bruins coverage for our passionate 790 KABC listeners and Southern California sports fans.”
