Urban One Launches Podcast Network
• Today, at the start of Black History Month, Urban One Inc. announces the launch of the Urban One Podcast Network. Powered by Black stories, the network is a curated slate of premium content across diverse genres, and launches with more than 10 original shows plus exclusive partnerships with other Black-owned podcasts and networks.
“Given Urban One’s history and legacy in creating premium audio content for Black audiences and the growing level of Black podcast listeners, this was a natural step to continue exemplifying our mission of ‘Representing Black Culture,'” said Josh Rahmani, Urban One’s Chief Revenue Officer, Audio Division. “The network provides a natural partnership destination for BIPOC creators and presents advertisers the opportunity to connect with a niche audience that over-indexes for their response to brands that show up in podcasts, particularly podcasts with Black creators and hosts.”
The Urban One Podcast Network has teamed up with Katz Digital as its exclusive third-party sales partner. “Katz Digital is both proud and excited to expand upon our exclusive partnership with Urban One, now adding their premium, culturally relevant podcast content to our current industry leading podcast offerings,” said Scott Porretti, President of Katz Digital.
Spearheading the network and its launch is Sierra Reed, Sr. Director of Podcast Operations for the Urban One Podcast Network. Reed is an accomplished media veteran with over 14 years of experience as a content creator, podcast host, published writer, journalist, and senior business strategist. Speaking of her vision and mission, Reed says, “Having the freedom to share and express is a beautiful thing, and what you learn and feel within that conversation and storytelling experience is invaluable. We want people of color to get into podcasting. We want the community to learn, grow, and be entertained in a way that is organic and not programmed.” For more information on the Urban One Podcast network visit urban1podcasts.com.
