Urban One Ups Its Spanish Radio Game
• Urban One Inc. announced a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC, taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis. As of November 1, Urban One will own and/or operate stations under the “La Mega” brand in Cleveland, Columbus, Cincinnati, and Indianapolis.
It was concurrently announced that Claudia DeLeon (left), most recently Chief Operating Officer of La Mega Media, has been named VP/GM of the Cleveland market, and Head of Spanish Broadcast Operations for Urban One. In her Cleveland role she succeeds Eddie Harrell, Jr., who was recently elevated to Co-President of Urban One’s Audio Division. “We are thrilled to align with such a well-established brand in Ohio, one with a legacy of dedicated service to Hispanic communities in Cleveland, Columbus, and Cincinnati,” Harrell said. “Equally exciting is the addition of Claudia DeLeon, a seasoned executive who brings a wealth of experience and talent to our team. Adding La Mega to our portfolio further strengthens our business footprint and enhances our offerings to reach minority communities across these key markets.”
With this transition, Urban One will now operate under the La Mega brand on the following stations, discontinuing the La Grande brand: Cleveland: 1300 WJMO-AM; Columbus: 107.1 WWLG-FM & 103.1 WWLA-FM; Cincinnati: 101.5 WIZF-HD2; Indianapolis: 105.1 WHHH-HD2.
“This rebranding marks a significant enhancement to our Spanish-language media presence in Ohio and Indianapolis, aligning with the needs of our audiences and meeting the growing demand in these rapidly expanding Hispanic communities,” said David Kantor, Radio One Division CEO. “Our goal is to deliver high-quality, culturally relevant programming that reflects the vibrant and diverse lives of our listeners. Through this arrangement, we can better serve Hispanic audiences in each market, connecting communities with music, news, and content that speaks directly to them.”
Urban One now owns and/or operates Spanish-speaking radio stations in Cleveland, Columbus, Cincinnati, and Indianapolis, alongside Telemundo television affiliates in Columbus and Indianapolis.
