Valdez Named APD of WOW Factor/Phoenix
Valdez (pictured) is a 30-year radio pro who has worked in San Francisco, Sacramento, Tucson, and for the last 20 years, Phoenix. He now joins legendary programmer John Sebastian in an effort to reach new heights in the Phoenix market with The WOW Factor, described as “a truly unique radio concept, combining the best-testing records from every format for the last 60 years aimed at bringing the wealthiest generation, Baby Boomers, back to radio.” Or, as Sebastian described the format to RAMP, “It’s a whole ‘nother animal!”
Valdez said, “Thank you to the owner, Jeff Trumper and Operations Manager Mike G, for this opportunity. I’m extremely excited to be working with a legendary programmer like John Sebastian and to help execute his vision for The WOW Factor.”