VP Stripes For Reno Pro Bill Schulz
• Veteran Reno broadcaster Bill Schulz has been promoted to Vice President of Programming for Reno Media Group, owner of nine of Northern Nevada’s leading radio stations — KRNO (Sunny 106.9), KOLC (Ten Country @ 97.3), KODS (103.7 The River), KLCA (96.5 Alice), Juan 101.7 (KLCA-HD4), Suave 96.9(KLCA-HD3), Swag 104.9 (KLCA-HD2), KZTQ (96.1 The Zone) and KBZZ (92.5 The Hog).
“Bill was a very young man when he moved here 28 years ago to become co-host of the morning show on KODS, then called Oldies 104,” said Tom Quinn, President of Reno Media Group. “Bill later became Program Director of KLCA (96.5 Alice) and Operations Manager for our entire radio group.”
RMG VP/GM Kara Brown calls Schulz a “true broadcast professional” who has “definitely earned this promotion. After all of these years, Bill still gets to work by 5am to host the Alice morning show along with co-host J-Lynn, and then puts on his executive hat to supervise our program directors and oversee our technical operations.” She added, “The hard work by Bill and our programming team has led our company to ratings dominance in the Reno, Carson and the Lake Tahoe area.”
Quinn added, “I would never have imagined back in 1996 that Bill would become so key and essential to our company. His vision, creativity, love of Northern Nevada and devotion to public service have helped mold Reno Media Group into one of the most successful broadcast businesses in the western United States.”
Schulz commented, “We’re beginning 2025 with plans for new products and creative ways to help the community. I thank Kara and Tom for their continued confidence in me and I’m excited by this promotion.”
