WHBY Enters Next Century Refreshed
• Following a historic year celebrating a century of service to Northeast Wisconsin, Woodward Community Media News-Talk WHBY (1150 AM / 103.5 & 106.3 FM) serving Green Bay, Appleton & Oshkosh, is proud to announce the official launch of its new brand identity and logo. The update marks a pivotal evolution for the station as it enters its second century of broadcasting.
The rebranding effort comes on the heels of WHBY’s year-long 100th-anniversary celebration, which concluded last week. While the festivities honored the station’s deep roots and legacy since 1925, the new visual identity is designed to carry that legacy into a multi-platform future. The new look is encapsulated by the station’s rebrand slogan, “Brand New Look. Same Trusted Voice.”
The updated logo features a clean, contemporary aesthetic that improves readability across digital platforms, mobile apps, and social media, while maintaining the professional authority listeners have relied on for decades.
“We spent the last year looking back at a century of service to the Fox Valley, but today, we turn our gaze forward,” said BJ DeGroot (left), Market Manager for Woodward Community Media. “After retiring our special 100-year commemorative look, we didn’t want to just go back to ‘business as usual.’ We’re kicking off our second century with a fresh new look that reflects the evolution of WHBY and our unwavering commitment to the next generation of listeners.”
WHBY Brand Manager Alex Thomas (right) noted, “We are excited to usher in a new era of WHBY. Our rebrand represents a new chapter of WHBY and reflects who we are today and where we are heading next. This transformation goes beyond a new logo. It represents our vision of strengthening community awareness, enhancing the way we deliver news and conversation in the Fox Cities and beyond. While our look may be changing, our core values remain the same. Being trusted, local, and community driven remains a pillar of WHBY.”
