‘When Its News To Reading…’

• iHeartMedia Reading, PA is ending the simulcast of Spanish Hot AC WRAW (Rumba 92.3/1340), using the AM band to launch NewsRadio 1340 WRAW, effective at noon ET today. The Rumba format will remain in place on 92.3 FM, courtesy of translator W222BY.

The launch of NewsRadio 1340 marks the return of The Rush Limbaugh Show to the Reading market, along with a slate of other syndicated conservative talk shows hosted by Sean Hannity, Glenn Beck and Buck Sexton.

There will be a local element to NewsRadio 1340 — starting tomorrow, morning drive will be anchored by The RJ Harris Breakfast Show, which is based at sister WHP-AM in nearby Harrisburg. Harris was born and raised in Reading and is a fixture in Central Pennsylvania radio. An excited Harris said, “WRAW is where I got my start in radio at 16 years old, so I’m excited to contribute to the re-launch of an all-new Talk station with some of the biggest names in the format.”

Jeff Hurley, SVP Programming for iHeartMedia Allentown and Harrisburg, remarked, “We’re thrilled to bring this all-star lineup of Talk radio programs to Reading with the launch of NewsRadio 1340 WRAW. We’re confident that NewsRadio 1340 WRAW will become a favorite source for compelling news, talk and entertainment!”