Who’s Craving Some ‘Yummy Hits?’
• Ken Moultrie of Broadcast Partners announced the launch of a new radio brand — “Yummy Hits,” a customized format package with complete, customized, turn-key programming options. It was concurrently announced that veteran programmer Brian Burns has joined the company to quarterback the project.
Moultrie notes, “The ‘Yummy’ essence was born in Miami by Dennis Porebski, a former colleague of Brian. Brian urged me to join the project, one of many we’ve partnered on during our careers.” Burns commented, “Our analysis of listener’s affections associated with the ‘Yummy Brand’ has been overwhelmingly positive. It’s a fresh brand in the current landscape of the mundane. The ‘Yummy’ moniker generates a positive, universal, and appetizing emotion.” Moultrie added, “There are ‘Yummy’ songs from every era and format, with flexibility for a variety of format options from Oldies to Top 40 and everything in between.”
The “Yummy Toolbox” from Broadcast Partners includes options like customized 24/7/365 music logs, imaging specifically written for your market, a customized website, sales and programming support, and most of all, it’s affordable for cost-conscious ownership.
Listen to the customized Top 40 interpretation of “Yummy Hits” in Miami at yummyhits.com. For more information, contact Moultrie at 800-503-5013 x1 or ken@thenewbp.com.
