WISN/Milwaukee Unveils Revised On-Air Lineup

• iHeartMedia News-Talk 1130 WISN/Milwaukee just revealed its new weekday prime-time lineup, effective Jan. 2.

The new WISN lineup is built on the same solid foundation as the previous lineup, starting with The Jay Weber Show from 6-9am, anchored by 30+ year Milwaukee broadcast pro, Jay Weber. The new Benjamin Yount Show follows from 9-11am, hosted by WISN News Director Benjamin Yount, who adds an opinion-based analytical show in this late morning slot.

The Premiere-syndicated Clay Travis and Buck Sexton rolls from 11am-2pm, followed by The Vicki McKenna Show from 2-3pm, hosted by Vicki McKenna, a WISN mainstay since 2007. This hour will also also be simulcast on sister WIBA-AM/Madison. And, from 3-6pm, it’s The Dan O’Donnell Show, which moves to afternoon drive and expands from two to three hours.

“WISN is one of the great success stories in the radio industry over the past decade, in terms of both ratings and overall influence,” said Jeff Tyler, Area President for iHeartMedia Wisconsin. “We are confident that this latest evolution of WISN’s powerful lineup will meet and exceed the expectations of our listeners and our sponsors.”