WSNE/Providence Rebrands As NOW 93.3

• iHeartMedia Hot AC WSNE (Coast 93.3)/Providence has officially unveiled its rebranded identity as NOW 93.3. That’s it. That’s the tweet.

According to PD and morning co-host Doug Palmieri, the rebrand is the final formal step in a gradual evolution, as he explained, “With the music changes we’ve recently made and the overall vibe of the station changing over the past several years to a more current vibe than the original Coast 93.3, we thought it was time to have the name match what we do. The New NOW 93.3 plays the best variety from 2K to Today, still has Me and Jenn in the morning, Kristin Lessard middays and Ryan Seacrest in the afternoon. The goal is to be conversational and engaged with the listener and have as much fun as possible!”

And thanks for listening!