WSUN/Tampa’s Kesneck Adds WXXJ/Jacksonville

• Cox Media Group (CMG) announced that Jenna Kesneck, Director of Branding & Programming for Alternative WSUN (97X)/Tampa & Social Media Director for CMG Tampa, has officially assumed the cross-market title of Director of Branding & Programming for Alternative sister WXXJ (X106.5)/Jacksonville. The move now formalizes the role, which Kesneck (left) has been doing on an interim basis since last Fall.

“Jenna is a branding sharpshooter,” said Steve Smith, CMG VP of Programming. “She has re-charged Tampa’s 97X by successfully bringing back the younger, more skeptical, aggressive new music audience to the airwaves by spearheading and executing slick, innovative content. The senior leadership team and I are excited to have her on board in Jacksonville to create more of that ‘magic’ that will continue to boost WXXJ to new heights.”

Katie Reid, VP/GM of CMG Jacksonville, noted, “Jenna is exactly the person we need to elevate the WXXJ brand. Her unwavering passion, wealth of experience, innate talent and strong leadership are just some of the many qualities that Jenna possesses that make her a perfect fit for this role.” Echoing those sentiments, CMG Jacksonville OM Jules Riley said, “I would like to thank Jenna for her exceptional contributions to WXXJ and CMG Jacksonville over the last few months. She was quick to jump in when asked last fall and immediately made positive changes to the WXXJ brand on and off the air. I am so happy to have her as a permanent member of our team. I look forward to seeing all this new WXXJ team will accomplish together.”

Kesneck remarked, “I’m so grateful for the opportunity to not only work with the WXXJ brand and team, but to also bring a new synergy to CMG’s Alternative format with this cross-market role. Thank you to Katie Reid, Jules Riley, Steve Smith, Keith Hastings and the entire strategic team for their support!”