WWO Debuts Classic Hits Gold
• Cumulus Media’s Westwood One, the leader in satellite-delivered 24-hour radio formats, is now offering a third version of its popular Classic Hits format, designed for stations that desire a gold-based pop radio format with more ’60s music — Classic Hits Gold complements the company’s modern Classic Hits format, which has evolved to be a core ’80s format with some ’90s, and its Classic Hits Rock, which features rock classics.
Classic Hits Gold will feature proven hits from the mid/late-’60s through the early/mid-’80s, from artists like The Eagles, Elton John, Stevie Wonder, Fleetwood Mac, The Rolling Stones, Michael Jackson, Billy Joel, Hall & Oates, Queen, The Beatles and Chicago, etc. “The Classic Hits format has evolved, and with our flexible production platform we can offer it flavored however our customers’ desire,” said Kirk Stirland, President of Programming at Westwood One. “Now, with three versions, we can provide a station with programming for whatever their local strategic position might be.”
Like the other Classic Hits formats from Westwood One, Classic Hits Gold will be hosted by top-quality personalities with a contemporary presentation. Distributed on the patented STORQ platform, it allows for complete clock and break flexibility, and can be localized with content from the affiliate. Regularly scheduled features and theme weekends will increase the local sales potential for this mainstay format. Classic Hits Gold will not be branded on-air, so stations will retain their desired image, slogans and live shows, and local IDs will be supplied by the network image voice.
For more information about Classic Hits Gold, and all Westwood One formats, contact Eric Sundstrom, VP of Affiliate Sales, at esundstrom@westwoodone.com or 505-510-2373.
