Yeah, You…. ‘Go Syndicate Yourself!’
• We couldn’t be any prouder our longtime, globetrotting friend, Randy “R Dub!” Williams, creator and host of the Benztown-syndicated Sunday Night Slow Jams, and Director of Programming for XHRM (Magic 92.5) andXHTZ (Z90.3)/San Diego, who somehow found the time to write and release his second book, the awesomely titled Go Syndicate Yourself!, a follow-up to 2009’s Coast To Coast.
In this weighty volume (and potential deadly weapon), R Dub! takes you deep into the world of network syndication. It’s a manual for radio talent that outlines detailed steps and countless secrets to radio syndication, and serves as a practical professional development course. This “broadcast bible” is jam-packed with insider info, critical resources, and tricks of the trade. Go Syndicate Yourself! also covers all the essentials of national syndication, including creating, launching and airing your show; measurement; growing your brand; affiliate development; the art of the syndication deal; and keys to effective operations, marketing and promotion. It also includes personal lessons learned from R Dub!’s own success story and inspiring journey from unemployed victim of the Great Recession to launching Sunday Night Slow Jams, now heard on 200+ stations in 17 countries.
Go Syndicate Yourself! also shares in-depth advice from dozens of today’s top national personalities, from Dave Ramsey to The Bert Show; from The Breakfast Club to Dr. Laura, interviews with CEOs of the major syndication companies and VPs of Programming from every leading broadcast company who share what they are looking for when searching for outside talent.
Go Syndicate Yourself! is now available in paperback, hardcover and E-book at Amazon.com. Save by ordering direct at gosyndicateyourself.com, where you can also preview the book for free and read the stirring foreword written by Benztown President Dave “Chachi” Denes, who we have met several times. Oh, and every version of the book includes access to the READERS ONLY PORTAL online, which includes many resources and ongoing book updates. NOW how much would you pay???
