‘Chocolate’ Takes Middays At Rumba 97.7/Boston

• iHeartMedia Spanish Pop WZRM (Rumba 97.7)/Boston welcomes Sergio “Chocolate” Toribio for middays, tastefully sandwiched in between The Enrique Santos Morning Show and Rumba 97.7 PD Tony Banana in afternoon drive.

Chocolate has a dedicated social media following and now joins the Rumba 97.7 line-up after previous stints at WXNY (La X 96.3)/New York and WAMG (La Mega 94.9)/Boston. “Chocolate has the experience, the knowledge and is well known in our community,” said Tony Banana. “He now brings his talents as an on-air personality, mixer, and a great social media presence to iHeartMedia Boston. We are excited to have him on board.”

Chocolate commented, “I am ecstatic and 100% committed to this wonderful, game-changing opportunity that iHeartRadio has given me. It allows me to bring the heat through Rumba 97.7 to our entire community. We are going to light up Boston and turn it ‘Upside Down,’ showing that the Latinx community is part of the driving force of Boston and all of New England. Get ready because we’re coming with a fresh update.”