‘We Can Survive’ Thrives
Pictured, (l-r): Michael Martin (CBS Radio SVP of Programming and Music Initiatives); Andre Fernandez (Pres./CEO, CBS Radio); Macklemore, RAMP’s Steve Resnik, Chris Ebbott (PD of 97.1 AMP Radio & K-Earth 101/Los Angeles), Jeff Sottolano (VP of Programming, CBS Radio) and Erik Bradley, APD/MD of B96/Chicago.
For several of the artists, like Macklemore, the cause hits home personally — when he was a boy, his grandmother was diagnosed with breast cancer. Thankfully, she was successfully treated and is alive and well today. Macklemore told Laurie Perez of KCAL9-TV/Los Angeles, “My motivation is the cause. My grandmother is a breast cancer survivor — so it is near and dear to my heart and it’s just an amazing opportunity to raise awareness and money and come together as a community and rally.”
Because October is National Breast Cancer Awareness Month, $2 from every ticket sold went to benefit Young Survival Coalition (YSC), the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.