Radio Rules At Work
When you factor in YouTube, the study reveals that 85% of all women now listen to a pure-play at some point during the typical week. Strategic EVP Hal Rood remarked, “Custom music streamers online have become ubiquitous, but radio has some terrific strengths versus pure-plays that we will detail on Thursday.”
This Thursday’s installment of What Women Want — 2017 will reveal not only radio’s best defense against pure-play encroachment, but also what’s happening in connected cars, a surprising amount of headphones usage while listening to radio, and how 142 actual past ratings participants differ from the average listener. Register for the free 30-minute webinars at burnsradio.com or strategicsolutionsresearch.com.