Radio Rules At Work
Fifty four percent of women who listen to music at work get that music via radio. That’s one of the encouraging statistics that will be released this Thursday in the next batch of data from the Alan Burns and Associates/Strategic Solutions Research national study of 2000 women. Alan Burns notes that 74 percent of women who work fulltime listen to music while they work. “Forty percent of them listen to over-the-air radio, and another 14% listen to the online stream of an AM/FM radio station,” Burns said. “Pure-play music streamers now account for 21% of women’s at-work music choice.”
When you factor in YouTube, the study reveals that 85% of all women now listen to a pure-play at some point during the typical week. Strategic EVP Hal Rood remarked, “Custom music streamers online have become ubiquitous, but radio has some terrific strengths versus pure-plays that we will detail on Thursday.”
This Thursday’s installment of What Women Want — 2017 will reveal not only radio’s best defense against pure-play encroachment, but also what’s happening in connected cars, a surprising amount of headphones usage while listening to radio, and how 142 actual past ratings participants differ from the average listener. Register for the free 30-minute webinars at burnsradio.com or strategicsolutionsresearch.com.
