TagStation & Nielsen Hook Up
“Nielsen is focused on measuring consumers across all platforms and distribution paths; this is a critical element of Nielsen Total Audience strategy for Audio,” said Brad Kelly, Managing Director of Nielsen Audio. “NextRadio is a growing, high-profile, and industry-supported platform that has the potential to serve as a big data source for the radio industry. We are pleased to take this important step to unleash the power of big data in our core audio measurement services.”
NextRadio provides a rich digital and interactive experience for more than 16,000 FM stations. The NextRadio app has more than 11 million downloads from the Google Play Store and it is supported on nearly 100 mobile devices. TagStation LLC is a wholly owned subsidiary of Emmis Communications Corporation.