’25 Radio Mercury Awards Finalists Revealed
• One hundred and seven radio/audio spots and campaigns have made it to the final round of the 2025 Radio Mercury Awards. These finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from business categories including consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications and travel. The submissions were created by advertising agencies, audio companies, brands, production companies, radio stations and students.
“To me, radio is one of the purest forms of award shows,” said Chad Broude, co-founder/co-Chief Creative Officer of Highdive Advertising and Radio Mercury Awards‘ Chief Judge. “Where most other categories require complex case studies just to explain the idea… Radio is simple. You play the spot, and the room is either impressed or not. It removes inflated results and lets the creative do the talking.”
“The Radio Mercury Awards showcase audio at its best,” said Mike Hulvey, RAB Pres. & CEO and Chair of the Radio Creative Fund. “This year’s final round judges were judicious and thoughtful, and we look forward to awarding this year’s winning work and celebrating the craft.”
Sponsors for the event include Hubbard Radio, Beasley Media Group, Bonneville International, Cumulus Media, Katz Radio Group, Nueva Network, Xperi, Audacy, Sound & Fury, World Wide Wadio, iHeartMedia, Nielsen, Radio One, Skyview Networks, Triton Digital, Zimmer Radio and Marketing Group, and Miller Kaplan.
The Radio Mercury Awards winners will be presented on Thursday, June 5, at SONY Hall in New York City. Listen to the finalists’ submissions posted HERE.
