Alicea Named Dir., Brand Sponsorships, WEPN/NYC

• Emmis Corporation has appointed Lizette Alicea as Director of Brand Sponsorships for bilingual WEPN (La Exitosa 98.7 FM)/New York.

Alicea returns home to New York with more than two decades of experience in multicultural media sales, broadcast radio, television and integrated marketing, most recently serving as VP of Sales at iHeartMedia Philadelphia, where she helped launch a Spanish-language station reaching Gen Z and pop audiences. Her career also includes earlier sales leadership roles at Univision Communications and Clear Channel/iHeartMedia New York.

“Lizette’s deep understanding of culture-driven marketing and her passion for connecting brands with the Latino community make her an incredible addition to our leadership team,” said Victor Giacomelli, Market President, Emmis New York. “She brings the perfect balance of creativity and commercial vision that will help position La Exitosa as New York’s most inclusive and dynamic media platform for advertisers.”

“Coming home to New York feels like a full-circle moment,” said Alicea. “This city shaped my voice and my purpose, and La Exitosa is the perfect place to give back — to celebrate our stories, our rhythm, and the duality that makes us uniquely Latino. I’m equally excited about the opportunities this creates for brands to tap into our audience in a way that’s both authentic and inclusive of real life — how we live, speak, and connect every day.”