Alicea Named VP/Sales, Rumba 106.1/Philly

• iHeartMedia Philadelphia has named Lizette Alicea as VP of Sales for the company’s recently launched Latin Pop outlet WUMR (Rumba 106.1).

“Adding an experienced leader to the Rumba 106.1 team was our #1 priority and I’m thrilled to add Lizette Alicea to our growing team,” said Chris Squire, SVP of Sales for iHeartMedia Philadelphia. “Lizette knows Philadelphia and she’s a strong and dynamic leader. Her management style will be a great fit here at iHeartMedia Philly.”

Alicea segues from Univision Communications, where she was most recently the Local Sales Manager. She previously served as the Local Sales Market Leader at Univision, where she was a team leader and top AE. Alicea is also making her return to iHeartMedia — she served as an Integrated Media Sale Executive for iHeart NYC from 2007-2011.

“The success of Rumba 106.1 will depend on our commitment and connection to the vibrant and growing Latino community in Philadelphia,” said Jeff Moore, Market President of iHeartMedia Philadelphia. “In Lizette, we found a proven, dynamic professional with media expertise and, most importantly, experience working with Philadelphia’s diverse Latino population in an authentic and caring way. As we continue to grow this team, Lizette will seek to find the kind of account executives that know how to connect our amazing business community with the rapidly growing Latino audience.”

Alicea remarked, “I am thrilled to be back at iHeartMedia. Rumba will entertain while creating opportunities that empower, unite and invigorate the Hispanic community as well as offer marketing strategies that hit the mark. I am honored and humbled to work alongside a talented group of great people.”